Blog | 1-800-SWEEPER- Part 25

1-800-SWEEPER Blog

Creating a Unique Selling Proposition: Lessons on Growing Your Sweeping Business

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Pete Phillips recently sent us some pictures from his exhibition booth at the Chattanooga Small Business Expo.  If you aren’t already attending events like this in your area, you should start making connections with local property managers and business owners.  One new introduction can more than pay for the cost of your booth.  If you have ever contemplated attending a show to promote your business, you know that showing up to these events is the easy part.  Crafting a short and concise elevator pitch that prompts prospective customers to engage in a discussion is the real magic that turns a meeting with a prospect into a sales opportunity.

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The Value of the 1-800-SWEEPER Vanity Phone Number

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1-800-SWEEPER offers partners an incredible value proposition based on cooperative marketing initiatives, collective buying power, and a shared knowledge base not found elsewhere in our industry.  Although we join 1-800-SWEEPER for different reasons, it is this mix of ideas that takes a sweeping contractor from a prospect to a partner that advocates for our brand.  Sometimes all of the emphasis on this trio of concepts causes us to lose sight of a very simple idea:  our vanity phone number, 1-800-SWEEPER.

If you haven’t already placed our vanity toll free number on all of your trucks yet, here is a list of the top reasons to do so.

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Thinking Outside the Box: Building the 1-800-SWEEPER Brand

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Ever since launching www.1800sweeper.com, we have busied ourselves building a brand.  Some forms of messaging resonate better with certain groups than others.  This is why you have seen a number of different brand building tactics over the past few years.  We aren’t afraid to try new strategies and nobody will ever say we are timid about thinking outside the box.  The front and back cover ads in North American Sweeper, parking containers adorned with the 1-800-SWEEPER banner near expo centers, our highly visible presence on the web, sunset cruises along the Intracoastal Waterway, and the Sweeper Summit are all prime examples of our brand building efforts.  We’ll never shy away from an opportunity to connect with current / prospective partners and buying influences sourcing sweeping services if it makes good business sense.

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The “Painted Picture” for 1-800-SWEEPER

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Ever since returning home from the 2013 Sweeper Summit in Detroit, we’ve been taking Cameron Herold’s advice to heart, working steadily on the “Painter Picture for 1-800-SWEEPER.  Visualization leads to performance, and as a group we all must be focused on the same vision to succeed. To build upon our momentum, we are proudly unveiling our “Painted Picture” describing where 1-800-SWEEPER will be in three years.

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Experience The Difference: News and Views From The Board

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sloganIt seems like every day we hear from folks who are making significant changes in their businesses as a result of last fall’s sweeper summit.  All of the speakers and sessions gave us much to think about.  From the 1-800-SWEEPER board perspective, we decided that it was time to make some changes too.  If you have visited our website lately, you may have noticed a new slogan beneath our logo at the top of the page.

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