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1-800-SWEEPER Blog

Street Sweeping Service for Color Runs

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Color Me Rad Sweeping1-800-SWEEPER partners receive some unusual street sweeping service requests.  From  Mardis Gras and NASCAR races to hurricane cleanup and high profile photo shoots, 1-800-SWEEPER partners come to the rescue on a daily basis, cleaning challenging messes.  One of the more complex (and interesting) specialty cleanups our partners perform is street sweeping for color runs.  During a color run, racers are doused with dyed cornstarch as they make their way along the race route.  Color runs are a great twist on the traditional 5K road race for the athletes, but the cleanup work presents some unique challenges: dust control and minimizing stains on paved surfaces.   Spring is right around the corner and the racing season will heat up soon, so this post shares some lessons our partners have learned while street sweeping for color runs. …

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1-800-SWEEPER Welcomes Latasha Crenshaw of AC Sweepers and Maintenance, Inc.

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Latasha Crenshaw1-800-SWEEPER partners understand our organization is more than just the first nationwide alliance of sweeping service companies.  We are held together by common bonds, and our sense of community runs deep within the group.  We foster this sense of family by sharing our stories, including posting new partner introductions to our blog.  Our latest addition to the 1-800-SWEEPER family is Latasha Crenshaw of AC Sweepers and Maintenance, Inc.  Latasha’s story bears some resemblance to the stories told by other partners, but her journey to owning and operating a sweeping company took some interesting twists and turns. …

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Lessons Learned At Sweeper Summit 2014

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If you are like most in our group, you probably walked away from this year’s Sweeper Summit with at least one game-changing idea that will have a significant impact on your business in 2015.  For some, a new piece of the puzzle fell into place during the benchmarking session.  Others learned how to leverage the power of LinkedIn or land major accounts.  Still others hit the jackpot while talking with their colleagues from other parts of the country.  Although I learned much from each of the formal presentations, for me, the most interesting idea came in the form of a card exchange.  I was visiting with Lee Miller of Pacific Sweeping after a long day of “Sweeper University” as I call it, and he asked me to make some changes to his content on www.1800Sweeper.com.  The request was simple enough—Lee is rebranding his company and in the process, he changed his business name from Cannon Pacific to Pacific Sweeping to more effectively promote his company.  At the end of our conversation, Lee handed me his business card and proudly pointed out that he dedicated the entire back of the card to highlighting his involvement with 1-800-SWEEPER.  The idea seemed brilliant at the time, and maybe I just don’t collect enough business cards from other partners, but I have to imagine there aren’t many of us following suit.  I asked Lee to explain why he used the entire back side of his business card to promote 1-800-SWEEPER, and his response was so good I decided to share his thoughts with the rest of the group. …

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Standing Out In The Crowd

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envirosweep show boothIf you have never exhibited at a local trades how or networking event, your company is missing out on valuable opportunities.  Although most business owners appreciate the value of making new contacts, not all are willing to dedicate the time and resources to exhibiting.    Some sit on the sidelines due to cost or the notion that they already know the area’s key players while others cite the lack of a show-ready presentation.  If marketing and promotion budgets are limited, do some homework to seek out affordable or no-cost networking opportunities.  And if you have been a 1-800-SWEEPER partner for any length of time, you now recognize there are buying influences in your own back yard that are unfamiliar with your company’s capabilities.  All of these common objections are easily addressed, but what about trade show presentations?  …

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Thinking Outside the Box: Building the 1-800-SWEEPER Brand

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Ever since launching www.1800sweeper.com, we have busied ourselves building a brand.  Some forms of messaging resonate better with certain groups than others.  This is why you have seen a number of different brand building tactics over the past few years.  We aren’t afraid to try new strategies and nobody will ever say we are timid about thinking outside the box.  The front and back cover ads in North American Sweeper, parking containers adorned with the 1-800-SWEEPER banner near expo centers, our highly visible presence on the web, sunset cruises along the Intracoastal Waterway, and the Sweeper Summit are all prime examples of our brand building efforts.  We’ll never shy away from an opportunity to connect with current / prospective partners and buying influences sourcing sweeping services if it makes good business sense. …

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