Category : Education

May 22, 2014

Standing Out In The Crowd

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envirosweep show boothIf you have never exhibited at a local trades how or networking event, your company is missing out on valuable opportunities.  Although most business owners appreciate the value of making new contacts, not all are willing to dedicate the time and resources to exhibiting.    Some sit on the sidelines due to cost or the notion that they already know the area’s key players while others cite the lack of a show-ready presentation.  If marketing and promotion budgets are limited, do some homework to seek out affordable or no-cost networking opportunities.  And if you have been a 1-800-SWEEPER partner for any length of time, you now recognize there are buying influences in your own back yard that are unfamiliar with your company’s capabilities.  All of these common objections are easily addressed, but what about trade show presentations? 

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Mar 13, 2014

The Value of the 1-800-SWEEPER Vanity Phone Number

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1-800-SWEEPER offers partners an incredible value proposition based on cooperative marketing initiatives, collective buying power, and a shared knowledge base not found elsewhere in our industry.  Although we join 1-800-SWEEPER for different reasons, it is this mix of ideas that takes a sweeping contractor from a prospect to a partner that advocates for our brand.  Sometimes all of the emphasis on this trio of concepts causes us to lose sight of a very simple idea:  our vanity phone number, 1-800-SWEEPER.

If you haven’t already placed our vanity toll free number on all of your trucks yet, here is a list of the top reasons to do so.

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Jan 29, 2014

Web Marketing Tips for Sweeping Service Companies

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From a marketing perspective, the digital explosion fueled by the internet is the biggest change for sweeping service company owners since the birth of the yellow pages.  Properly conceived and implemented, a website is one of the most effective tools in your marketing arsenal.  With this said, it is easy to get complacent about your website, and like most things in life, complacency is never a good thing.

By explaining what we have learned from developing and implementing www.1800sweeper.com, we hope to arm all of our partners with helpful information that can be used to improve your individual company websites.

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Apr 22, 2013

Upcoming May 23rd Webinar: Clean Streets Mean Clean Streams

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To many contractors, municipal planners, and property managers unfamiliar with our industry’s best practices, a freshly swept street that looks clean is clean.  Like many things in life, appearances can be deceiving.  Did you know that using the wrong type of sweeper can leave behind up to 50% of the heavy metals and other pollutants attached to dirt particles?  What’s more, the pollutants left behind don’t just make for dirty streets—they represent a major threat to the water quality of our nation’s streams, rivers, lakes, and oceans.

The North American Power Sweeping Association (NAPSA) is promoting an upcoming webinar presented by internationally renowned sweeping expert, Roger Sutherland, who will explain how to select the proper sweeping equipment and demonstrate how an effective street sweeping program can significantly reduce pollutants found in storm water.

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Feb 21, 2013

A Green Solution to Tube Broom Disposal

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It is pretty easy to see how sweeping service companies keep our communities green while on the job, but you might be a little surprised by how some of our members are using creative strategies to go green back at the shop too.  Take tube brooms as an example.  Many discarded tube brooms end up in landfills, but thanks to Doug Sauder, we have a greener solution to tube broom disposal.

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