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1-800-SWEEPER Blog

Latasha Crenshaw Receives Entrepreneurship Award: 1-800-SWEEPER Partner News

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Latasha Crenshaw of AC Sweepers has been nominated by the Board of Directors of the Greater Atlanta Economic Alliance to receive a 2015 Entrepreneurship Award.  Founded in 2000, the Greater Atlanta Economic Alliance offers comprehensive outreach and education to increase the business capacity of small, female and minority-owned firms, and to disseminate information about the Hartsfield-Jackson Atlanta International Airport’s multi-billion dollar capital improvement project. Latasha will receive her award on April 2, 2015 during the alliance’s annual conference.  The theme of this year’s conference is Transporting to Success: Managing Diversity & Inclusion 2020 Transportation and Construction Related Projects. …

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1-800-SWEEPER Launches New Call Center

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The sweeping business is a service related industry, and as such, contracts are often won and lost based on first impressions.  Our optimized, geo-specific parking lot sweeping and street sweeping landing pages and PPC ads are designed to position 1-800-SWEEPER and, by extension, your company as a market leader when your prospective customers search online for sweeping service companies in their local market.  This aggressive positioning has led to an increase in site visits, call volume and online service requests.

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NPE 2015: 1-800-SWEEPER Aims High

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Most of us equate marketing our sweeping service businesses with traditional tactics—websites, magazine ads, yellow pages listings, business cards, truck decals, and direct mail.  Some or all of these techniques may occupy a spot in your marketing mix, but it is also important to think outside the box when you are prospecting for new customers.

At 1-800-SWEEPER, we are never afraid to try new techniques to attract new partners.  If you have been with us since our humble origins, you may recall the NPE trailer conference room, the Florida sunset yacht cruise, or our mobile billboard in Vegas.  Some of these guerrilla marketing campaigns worked better than others, but we have never lost sight of our vision—growing the only nationwide alliance of sweeping service companies. …

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The Value of the 1-800-SWEEPER Vanity Phone Number

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1-800-SWEEPER offers partners an incredible value proposition based on cooperative marketing initiatives, collective buying power, and a shared knowledge base not found elsewhere in our industry.  Although we join 1-800-SWEEPER for different reasons, it is this mix of ideas that takes a sweeping contractor from a prospect to a partner that advocates for our brand.  Sometimes all of the emphasis on this trio of concepts causes us to lose sight of a very simple idea:  our vanity phone number, 1-800-SWEEPER.

If you haven’t already placed our vanity toll free number on all of your trucks yet, here is a list of the top reasons to do so. …

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Thinking Outside the Box: Building the 1-800-SWEEPER Brand

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Ever since launching www.1800sweeper.com, we have busied ourselves building a brand.  Some forms of messaging resonate better with certain groups than others.  This is why you have seen a number of different brand building tactics over the past few years.  We aren’t afraid to try new strategies and nobody will ever say we are timid about thinking outside the box.  The front and back cover ads in North American Sweeper, parking containers adorned with the 1-800-SWEEPER banner near expo centers, our highly visible presence on the web, sunset cruises along the Intracoastal Waterway, and the Sweeper Summit are all prime examples of our brand building efforts.  We’ll never shy away from an opportunity to connect with current / prospective partners and buying influences sourcing sweeping services if it makes good business sense. …

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