1-800-SWEEPER Blog

May 22, 2014

Standing Out In The Crowd

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envirosweep show boothIf you have never exhibited at a local trades how or networking event, your company is missing out on valuable opportunities.  Although most business owners appreciate the value of making new contacts, not all are willing to dedicate the time and resources to exhibiting.    Some sit on the sidelines due to cost or the notion that they already know the area’s key players while others cite the lack of a show-ready presentation.  If marketing and promotion budgets are limited, do some homework to seek out affordable or no-cost networking opportunities.  And if you have been a 1-800-SWEEPER partner for any length of time, you now recognize there are buying influences in your own back yard that are unfamiliar with your company’s capabilities.  All of these common objections are easily addressed, but what about trade show presentations? 

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