1-800-SWEEPER Blog

Mar 27, 2015

Street Sweeping Service for Color Runs

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Color Me Rad Sweeping1-800-SWEEPER partners receive some unusual street sweeping service requests.  From  Mardis Gras and NASCAR races to hurricane cleanup and high profile photo shoots, 1-800-SWEEPER partners come to the rescue on a daily basis, cleaning challenging messes.  One of the more complex (and interesting) specialty cleanups our partners perform is street sweeping for color runs.  During a color run, racers are doused with dyed cornstarch as they make their way along the race route.  Color runs are a great twist on the traditional 5K road race for the athletes, but the cleanup work presents some unique challenges: dust control and minimizing stains on paved surfaces.   Spring is right around the corner and the racing season will heat up soon, so this post shares some lessons our partners have learned while street sweeping for color runs.

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Mar 20, 2015

Latasha Crenshaw Receives Entrepreneurship Award: 1-800-SWEEPER Partner News

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Latasha Crenshaw of AC Sweepers has been nominated by the Board of Directors of the Greater Atlanta Economic Alliance to receive a 2015 Entrepreneurship Award.  Founded in 2000, the Greater Atlanta Economic Alliance offers comprehensive outreach and education to increase the business capacity of small, female and minority-owned firms, and to disseminate information about the Hartsfield-Jackson Atlanta International Airport’s multi-billion dollar capital improvement project. Latasha will receive her award on April 2, 2015 during the alliance’s annual conference.  The theme of this year’s conference is Transporting to Success: Managing Diversity & Inclusion 2020 Transportation and Construction Related Projects.

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Feb 24, 2015

1-800-SWEEPER Launches New Call Center

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The sweeping business is a service related industry, and as such, contracts are often won and lost based on first impressions.  Our optimized, geo-specific parking lot sweeping and street sweeping landing pages and PPC ads are designed to position 1-800-SWEEPER and, by extension, your company as a market leader when your prospective customers search online for sweeping service companies in their local market.  This aggressive positioning has led to an increase in site visits, call volume and online service requests.

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Feb 19, 2015

NPE 2015: 1-800-SWEEPER Aims High

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Most of us equate marketing our sweeping service businesses with traditional tactics—websites, magazine ads, yellow pages listings, business cards, truck decals, and direct mail.  Some or all of these techniques may occupy a spot in your marketing mix, but it is also important to think outside the box when you are prospecting for new customers.

At 1-800-SWEEPER, we are never afraid to try new techniques to attract new partners.  If you have been with us since our humble origins, you may recall the NPE trailer conference room, the Florida sunset yacht cruise, or our mobile billboard in Vegas.  Some of these guerrilla marketing campaigns worked better than others, but we have never lost sight of our vision—growing the only nationwide alliance of sweeping service companies.

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Dec 4, 2014

Lessons Learned At Sweeper Summit 2014

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If you are like most in our group, you probably walked away from this year’s Sweeper Summit with at least one game-changing idea that will have a significant impact on your business in 2015.  For some, a new piece of the puzzle fell into place during the benchmarking session.  Others learned how to leverage the power of LinkedIn or land major accounts.  Still others hit the jackpot while talking with their colleagues from other parts of the country.  Although I learned much from each of the formal presentations, for me, the most interesting idea came in the form of a card exchange.  I was visiting with Lee Miller of Pacific Sweeping after a long day of “Sweeper University” as I call it, and he asked me to make some changes to his content on www.1800Sweeper.com.  The request was simple enough—Lee is rebranding his company and in the process, he changed his business name from Cannon Pacific to Pacific Sweeping to more effectively promote his company.  At the end of our conversation, Lee handed me his business card and proudly pointed out that he dedicated the entire back of the card to highlighting his involvement with 1-800-SWEEPER.  The idea seemed brilliant at the time, and maybe I just don’t collect enough business cards from other partners, but I have to imagine there aren’t many of us following suit.  I asked Lee to explain why he used the entire back side of his business card to promote 1-800-SWEEPER, and his response was so good I decided to share his thoughts with the rest of the group.

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