1-800-SWEEPER Blog

May 30, 2013

1-800-SWEEPER & NASCAR = A Perfect Fit

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Since our founding in the fall of 2011, we have promoted the 1-800-SWEEPER brand with covers on trade magazines, signage at NPE, press releases, and our annual Sweeper Summit.  Last month, we took our branding efforts to new levels when one of our partners swept both the Darlington and Rockingham Speedways with equipment displaying 1-800-SWEEPER decals.  The additional brand exposure associated with our involvement in NASCAR is news by itself, but we also wanted to learn more about sweeping race tracks for cars traveling at speeds approaching 200mph.  We learned that prepping a race track requires a plan which includes skilled operators and the proper equipment.

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